Scaling Success: How Tech Teams Transform with Business Growth — A Must-Read for Startups

Shiban Banerjee
5 min readMay 31, 2023

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The lifecycle of a business is a fascinating process. As a startup blossoms into a fast-growing company, a growing midsize company and eventually a large enterprise, its operations, structures, and requirements invariably undergo significant transformations. The trajectory of the technology team is deeply intertwined with this growth, with business-driven changes necessitating alterations in strategy, team structures, roles, and system design. This article explores the metamorphosis of these software teams, from the nuanced perspective of a CTO, and an avid reader who loves to study success stories and particularly the people who influenced the ups and downs in that journey.

Starting small, aiming big — A story of all startups

The Early-Stage Startup: Business-Driven Software Development

In the initial stages, startups usually operate with a lean technology team, often composed of generalists shouldering varied responsibilities. The primary focus is on rapid product development and iterative improvements based on the feedback loop from users and stakeholders. At this stage, software development is primarily business-driven, with business teams providing the exact requirements that the software developers translate into working code. The focus there is speed in developing features which help the business thrive in the next month.

The Fast-Growing Startup: The Emergence of Specialized Roles and the Software Architect

However, the drive for speed and immediate functionality often shadows concerns about long-term scalability and reliability, making the system susceptible to future challenges as the company grows.

As the company transitions into a fast-growing startup, the strain on the existing software systems becomes apparent. The once-adequate systems begin to falter as the user base and feature set expand. The structure of the technology team, too, starts transforming. Developers specialize into specific skill sets, product managers become indispensable, and a new pivotal role emerges — the software architect.

Product managers bridge the gap between business and technology, understanding the pain points of users, and converting these into technical requirements. They work on prioritizing the features and improvements, ensuring that what’s being developed aligns with the business’s goals and customer needs.

The software architect operates at the confluence of business and technology, designing systems that not only meet the current requirements but are also future-proof. They ensure that systems are scalable, reliable, and maintainable, preventing a host of issues that could otherwise arise. More features require companies to build additional systems rather than adding to existing systems or else maintainability and speed suffer. As the number of systems grow, there is a need to have architects who can design scalable systems which are intertwined with one another — ergo solution architects and enterprise architects who transition into CTOs owing to their understanding of both the business needs and technology design which can scale to meet not only the current but also future needs.

With the plethora of SaaS tools out there, with the emergence of ground breaking technologies like generative AI and with the promise of never-possible-earlier experiences like AR/VR, multitude of integrations and diverse technology stacks are an inevitability. As the scale increases, maintaining the coherence and interoperability of all these systems becomes a key concern. This is where the discipline of architects focusing on scalability, maintainability and reliability increases. It becomes mandatory for someone to oversee the entire system landscape, ensuring the different parts work together seamlessly and align with the company’s strategic goals.

Here are some potential outcomes which occur as a thumb rule unless there is a focus on building systems for future needs at this stage:

Unscalable Systems & System Failures: A company may end up with a system that cannot scale efficiently as the business grows. As a result, when user load increases, the system could become slow or unresponsive, negatively impacting user experience and potentially leading to loss of business. Poorly designed systems are prone to unexpected crashes and failures. If left to only fixing issues when they happen, these incidents could become frequent, causing downtime, disrupting operations, and hurting the company’s reputation.

Maintenance Challenges: Systems, right from the outset or at least from this stage, should be designed with long-term maintenance in mind. In the absence of this, the software risks becoming a complex, tightly-coupled system — all of which make the software difficult to understand, modify, and maintain. Tech changes take longer and costlier to make, time and cost which the business doesn’t have or can’t afford after a point.

High Rework Costs: Perhaps the most significant impact of this neglect is the high cost of rework. When a company realizes its current system is unscalable or unreliable, it often decides to revamp the system. However, this reworking always costs many times more than the initial development or any fresh, isolated development for that matter. Additionally, the revamp may disrupt ongoing operations and take a considerable amount of time, during which the company might lose business opportunities.

The last point is especially important because it means that by the time companies decide to focus on scalability, reliability and maintainability, it has already reached a point where the cost of revamping will not justify the lack of any immediate business benefits.

The Midsize and Large Companies: The Demand for Scalability and Reliability

As companies grow larger, the stakes become higher, and the cost of failure grows. The demand for more features, improved performance, and higher availability amplifies. The technical complexity tends to scale with all of this. While the foundation principles remain the same — the need for scalability, reliability, and maintainability — the approach to achieving these objectives expands and deepens. Any downtime is a luxury it cannot afford due to the considerable existing user base, and a consistently enhanced user experience becomes a top priority.

Increased Specialization and Team Segmentation

The first notable change in large enterprises is the heightened degree of specialization within the technology team. Roles become much more distinct, and the teams tend to segment along the lines of these specializations. You might see separate teams dedicated to specific areas like front-end development, back-end development, database management, quality assurance, site reliability, security, DevOps, and more.

Product managers and software architects continue to play a crucial role, setting the direction for the development team and ensuring that the systems designed today will meet the needs of tomorrow. They are tasked with not just understanding and addressing current pain points, but also anticipating future challenges and opportunities. The software architect role also diversifies into areas like enterprise architects, solution architects, and domain architects, each focusing on different levels and areas of the system architecture with the CTO having a command on each of these disciplines.

More Formal Processes and Governance

As companies grow larger, the stakes become higher, and the cost of failure grows. This reality necessitates the establishment of more formal processes and governance structures. There will be stricter standards for software development, more rigorous testing procedures, and formal change management processes. Risk management and compliance also become crucial, especially for companies in regulated industries.

Conculsion

In conclusion, the evolution of a software team is a dynamic process that mirrors the growth of the company. As a business matures, so must its approach to software development, shifting from a purely business-driven model to one that integrates specialized technical roles and prioritizes scalability and reliability. A successful company understands this evolution and ensures its technology team evolves along with it to effectively meet its changing needs.

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Shiban Banerjee
Shiban Banerjee

Written by Shiban Banerjee

CTO, CIO, Founder - Eternally curious and enthusiastic about technology innovations. Love leading people to outperform their own expectations.

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